Structure & Content of Literature Review

In my previous post on literature review i gave you a tips on how can you conduct literature review for your study. In current post, i am sharing with you the structure & content of literature review. There are certain key points that can help you organizing the literature in effective manner.

Literature review should be structured in a way that should be giving clear picture of the previous researches in the area of your interest and variable you may be using. Begin your literature review with the current trends in your area of interest and particular sector you are studying about for effective Structure & Content of Literature Review. Try possibly mentioning the relevant facts and figures which clearly depict the current situation of the area of your interest. Then relate this situation to the variables of interest. For example your research is about customer satisfaction and brand trust in telecom sector, then you will explain its trend worldwide and particular to you country relating all information to your variables of interest (such as customer satisfaction and trust).

Then start explaining variables of your study one by one. For instance, customer satisfaction and brand trust, in our example, are the variables you are interested in researching about. Explain customer satisfaction theoretically  conceptually and operationally referring to authentic literature. Similarly explain brand trust in the same context. Next comes the time to discuss the empirical literature on relationship between variables of interest and in the end you discuss the gaps identified in the literature raising questions that your research will answer. Eventually you will explain that what you want to do in your research and this would be compete Structure & Content of Literature Review for your study.

I hope it will be a help for you. Kindly provide your feedback. Cheers !

Simple tips for Literature Review

Literature Review is very important step in your research process. Your research usually starts with this step and provides you the basis for your research. Literature Review is no doubt time taking but needs all of your concentration and analytical skills so you may be able to identify the gaps and match the theories to come up with conceptual model for your research. Today i am sharing here simple tips for literature review:

Gather relevant articles, which are related to the area of your interest. You may get plenty of literature but you need to keep yourself focused to your topic or area of interest.

• Start reading articles presented by Guru's in their domain and published in world lass journals because those article would present the true picture and concepts of topics. For instance; those who want to review literature in the field of branding or brand management, must begin with reading Aaker and Keller's articles on branding. 

• Keep making critical notes and important points you may extract, it will help you organizing your thoughts in the end.

• Try to understand theoretical frameworks mentioned in the literature first and identify various perspectives being adopted in the study, it will help you relating theories and perspectives for your research.

• Start understanding the general theories and concepts and then come down to the specific areas of your interest.

• Literature review should be able to highlight for you the key gaps in the research so may be able to build your research in that area.

These are tips i consider worth mentioning for a good literature review. I hope it will be helpful. Cheers !