EduReading: What is Fungi


Introduction to Fungi:

A fungus is a heterotrophic eukaryotic organism different from plants, animals and bacteria. It includes molds, yeast and mushrooms, etc. Earlier fungi were placed in plant group but later on, it was suggested that fungi should be placed in a separate group. Its classification would be discussed in later chapter.
Some fungi are unicellular but majority of them is multicellular depending upon the type of fungi. As far as the occurrence of fungi is concerned, fungi are present in everywhere, either in form of saprobes (saprophytes) or in parasitic form (on other living organisms).


Body Structure of Fungi:
Multicellular fungi are composed of thread like filaments which are called Hyphae. Different hyphae aggregate together to form Mycellium. Body of fungi is thallus type due to undifferentiating of body into stem, leaves, and roots and division of labor among different cells is also absent.

Different fungi comprises different types of hyphae, it may be Aseptate i.e., without divided into cells or compartments as in simple fungi or Septate i.e., divided into cells with a cross wall. This cross wall is called Septa. Septa usually formed at the base of sexual organs or separate the old dead hyphae from living portion.
    
In some fungi, for example in Basidiomycetes, the septa is perforated which allows nuclei of different cells to pass through between different cells. Many nuclei are embedded in cytoplasm; this condition is known as Coenocytic. The thallus of fungi may be intercellular or intracellular depending upon either it confines itself to the intercellular spaces or penetrates the host tissues respectively. In few cases as in rust and smut, the thallus form patches it is called Localized fungus, on the other hand if it spread in whole body it is called Systemic fungi. Although the fungal thallus is smpler but still some modifications can be observed. As in case of Basidiomycotina and in some other fungi, modified hyphae Rhizomorph can be seen. It is specialized complex hyphae which are resistant in adverse conditions. Another structure is Appresoria which is found in parasitic fungi e.g., in members of Uredinales, Glomorella, etc. It is a swollen structure that arises either from germ tubes or infecting hyphae.


Haustorium is other modified hypha which is a knob like, elongated or branched outgrowths of somatic hyphae which enter into host cells through a minute pore in host cell wall. Other structures forms due to modifications are Hyphal traps and Rhiziods (root like hyphae).




Guest Post by: Amna Nabeel

EduReadings: Marketing Mix For Marketer and Customer

We've studied Marketing Mix in a traditional way in which we get to know about the famous 4Ps of Marketing. These 4Ps are the main concept to understand complete Marketing. What I came to write here is that these 4Ps have different sequence when you see them through user point of view. The one we read normally is the marketer point of view but according to user noticing point of view it is vice versa. Let me explain you below in detail.

Marketing Mix for Marketer:

For marketer it is the same way as we read in the books and same sequence. Let me give you below their sequence and little brief info about it.

1. Product:
Defining the need in market, doing market research, giving solution to your desired market and creating a product. A product which will give a solution to one problem.

2. Price:
After we make the product, we set the price. We set these price according to target market and competition we have. There are many other things to notice while setting a price which is not concern right now.

3. Place:
After setting the price we came to delivery and distribution of the product. How and where this product will be distributed. Which place has our target market and how to deal with them.

4. Promotion:
In the end we do the promotion to let people know about product. There are several ways to promote a product, one most famous is advertising. We apply all these promotional techniques to let people know about our product and attract them to use it.

Marketing Mix for Customer:

Now think yourself as a user or customer. See how this marketing mix will affect you. What thing you'll notice first and what will impress you first. This way your marketing mix will be reversed and look like as below:

1. Promotion:
First thing which will impress a user will be the promotional campaign of that product. First thing which user notice and which attract user is a promotion. If you are attracted enough with the promotion that you'll give it a try then this will become your first step.

2. Place:
Second thing which come in your mind as a customer will be that from where I'll get that product? From which shop? which store? If that place is in approach then customer will more likely to try it. If not in reach then you might forget about it.

3. Price:
After going to place where you find the product. Before trying the product you'll notice it's price. You haven't tried the product but only with the promotional campaign, it's availability in the market will help you to guess whether that price will serve the value or not.

4. Product:
In the end you'll try the product, which came first if you act as marketer, but in last when you are customer. Though these all things effect customer to become user of that product but to attract a customer you need to take through the above mentioned stairs.

Intermediate Part-2 Result has been Announced

Wait is over for all the Intermediate Part 2 students because their result has been announced. All boards has announced the result and you can check them right here on your Eduinn.pk, just look at your right and you will find the result bar. Enter the roll no. in the your board's field and get your result. You can check the result of following boards on Eduinn.pk.

  • Result of Intermediate Part-2 BISE Lahore.
  • Result of Intermediate Part-2 BISE Sargodha
  • Result of Intermediate Part-2 BISE Rawalpindi
  • Result of Intermediate Part-2 BISE Multan
  • Result of Intermediate Part-2 BISE Bahawalpur 
More will be added soon.

Intermediate Part-2 Result to be Announced on 4th of September 2010

Result announcement date of Intermediate Part-2 has been confirmed and the date is September 4, 2010. Following boards will announce the result of Inter Part-II on 4th of September:


  • BISE Lahore 
  • BISE Multan 
  • BISE Gujranwala 
  • BISE Faisalabad 
  • BISE Sargodha 
  • BISE DG Khan 
  • BISE Bahawalpur 
  • BISE Rawalpindi 

Eduinn.pk will publish the result of almost all of these boards as soon as the result will be out so please stay in touch to get updated for these results.

Result of SSC Part 1 has been Declared

All Boards have announced the Result of 9th class (SSC Part-1) for the session 2010. You can see the BISE Lahore Result right here on Eduinn.pk under the Result Bar head. For other board results you can see the result by clicking on any of the links given below.

9th Class Annual Result of BISE Bahawalpur
9th Class Annual Result of BISE Sargodha
9th Class Annual Result of BISE Multan
9th Class Annual Result of BISE Faisalabad
9th Class Annual Result of BISE Gujranwala 
9th Class Annual Result of BISE Rawalpindi

Best of luck for your results guys.